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Stifel

Norma Barrandey, AWMA, CRPCVice President/Investments

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My Philosophy

My investment philosophy entails my experience and commitment to education, financial literacy, customized planning, and disciplined, goals-driven investing. I believe in tailoring strategies to clients’ particular needs while pursuing sustainable growth. I view investments not merely as products to sell, but to help my clients work toward meaningful goals while mitigating unnecessary risks. My approach may involve helping clients understand the value of money, guiding them toward strategies that align with their motivations and financial objectives. I believe in the below principles of investing:

  • Determination of investment objectives and risk tolerance is paramount.
  • Disciplined dollar-cost averaging schedule for new money should be applied.
  • When receiving assets from a contra firm, a full assessment is required, and reallocation of assets is expected when necessary to avoid market timing.
  • Proper diversification involves applying strategic asset allocation.
  • Investments that pay dividends are important for stability and long-term performance.


Diversification, asset allocation, and dollar-cost averaging do not ensure a profit or protect against loss. For dollar-cost averaging to be effective, investors should consider their ability to continue investing during periods of falling prices. Rebalancing may have tax consequences, which you should discuss with your tax advisor. Changes in market conditions or a company’s financial condition may impact a company’s ability to continue to pay dividends, and companies may also choose to discontinue dividend payments.

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        AR State License

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